Twitter and TV: Ratings don’t guarantee social success

Posted in News
Twitter and TV: Ratings don’t guarantee social success

Massive TV ratings do not guarantee social success, according to data released by industry watcher Nielsen this week. The report, which lists major social television events from the past year, suggests critical acclaim and peer-to-peer buzz may be the primary driving force behind social phenomena, not the size of the viewing audience. “Breakng Bad’s” final […]

“Rising Star” brings real-time voting to network TV

Posted in News
“Rising Star” brings real-time voting to network TV

  Next month ABC launches “Rising Star”, a spin-off of a massively successful 2013 Israeli singing competition that takes “American Idol”-style audience voting to the next level, turning up the viewer participation angle by cutting or applauding contestants in real-time, via a smartphone app. The Los Angeles Times reports: “It’s not just another one of […]

The true test of tethered TV — ‘Battlestar Galactica’

Posted in News
The true test of tethered TV — ‘Battlestar Galactica’

For the first time, my cell phone moves faster than my in-home, hard-line Internet service. I just recently upgraded to Samsung’s newest Galaxy model, the S4, which boasts a top-of-the-line 1.9GHz quad-core Qualcomm Snapdragon 600 processor and basic T-Mobile Hotspot connectivity. At this speed, I’m toe to toe with my $39-per-month cable service. What does […]

It’s back to the future at TBS and TNT

Posted in News
It’s back to the future at TBS and TNT

During last week’s TV upfront ad-sale sessions, Turner, cable’s biggest broadcaster, rolled out plans to linearly stream its content online. This isn’t HULU or Netflix, where streaming is truly an on-demand experience (users can watch whatever, whenever), but a traditional feed of Turner’s television broadcast — with commercials. Not a bad way to multiply viewers […]

‘American Idol’ debuts the ‘double box’ — picture-in-picture on steroids

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‘American Idol’ debuts the ‘double box’ — picture-in-picture on steroids

America’s most-popular and most-lucrative TV show is A/B testing multi-screen advertising on a massive scale. Fox’s “American Idol” announced plans this week to “double box” its upcoming broadcasts — starting tonight — in an attempt to keep viewers in their recliners during commercial breaks. The network debuted “double box” — broadcasting technology that combines multiple […]

Hey Social TV, where’s the innovation?

Posted in Analysis, News
Hey Social TV, where’s the innovation?

There’s been much talk about the collision of social media and TV. The argument behind the concept is sound. TV is a medium closely tied to the water cooler, and social media is this century’s version of it. Significant research and development over the past few years, and a recent cast of successful revenue-generating experiments […]

Movie buffs love their tablets

Posted in News
Movie buffs love their tablets

Moviegoers have long preferred the gargantuan bluster of big-screen entertainment to the at-home box office. But many of the biggest buffs are opting for more casual viewing on a much smaller scale — tablets. A recent report by data aggregator and media measurement house Nielsen shows a 20 percent increase in movie consumption among owners […]

HBO Go comes to Apple TV — sort of

Posted in News
HBO Go comes to Apple TV — sort of

HBO today opens its hugely-popular iOS app to Apple TV users streaming on AirPlay-connected devices. Home Box Office, television’s most-popular subscription channel, has recently ramped up efforts to expand its reach among customers in the premium streaming market, which is currently monopolized by industry leaders Netflix and Hulu. The announcement came during an interview with […]

You may not know it yet, but there’s a second screen revolution underway

Posted in Analysis, News
You may not know it yet, but there’s a second screen revolution underway

You may not know it yet, but there’s a revolution underway. Patterns of user interaction and consumption are changing. This transformation is most vividly demonstrated by the explosive surge of content viewing on mobile devices. Let’s gaze into the crystal ball: More than 50% or U.S. adults now own a tablet or smartphone. By 2015, […]

Video: How to send messages from your TV to your iPad with Cue-The-TV

Posted in Demos
Video: How to send messages from your TV to your iPad with Cue-The-TV

Lately, the conversation about second screen has centered around using a mobile device to supplement whatever the user isn’t watching on television. For example, the iPad mini is quickly being recognized as the ideal second screen companion because of its perceived “lean back” nature and well as primary buyer demographic; affluent, mobile-capable consumers. Since Apple […]